Company Overview

The Port Dover Yacht Club (PDYC) is a non-profit organization supported by volunteers. Each year, the school delivers sailing programs for both new and returning sailors. With changing Can Sail levels, new instructors, and growing interest in advanced programming, PDYC needed a way to simplify registration and keep up with evolving demands.

Challenges

PDYC encountered several issues affecting both families and staff. Cash payments were slow and risky, and many families found the Checklick interface hard to use. Changing payment methods mid-registration wasn’t easy, and emails often landed in spam folders. Families wanted to adjust program dates, and yearly onboarding of new instructors added pressure. A revised CANSail structure, new programs, and the challenge of sailors not completing CANSail 3 or 4 in one week added further complexity.

Solution

Checklick supported PDYC by encouraging families to check spam folders and guiding them with documents and phone calls. Staff helped users navigate CANSail levels and the storefront directly. These steps made it easier to explain the updated CANSail pathways and promote the new two-week program.

Implementation Approach

To support the launch of the new programming, PDYC used a targeted email outreach and survey strategy. Emails were sent to eligible sailors to inform them about the new two-week program, ensuring they had the details needed to consider enrollment. Additionally, surveys were distributed to gather input on preferred dates, helping the team align scheduling with families’ availability.

Why Port Dover Yacht Club Choose Us

Outcome

• Improved Efficiency:  Registration became faster and more streamlined, reducing time and effort.
• Better User Experience:  Families and staff found the process easier and more manageable.
• Successful Program Launch:  The new two-week program sold out and saw high demand.